Americans Unite in 450 Theatres, Support Women in Fight against Global Poverty

We are so thankful and humbled by the tens of thousands who attended A POWERFUL NOISE Live last Thursday night and continue to send messages about it. It was a magical night!

People across America, linked by a satellite feed and a desire to end global poverty, flocked to their local cinemas Thursday, and connected with a movement to empower the world’s poorest women and girls.

The evening featured a one-time showing of our documentary A Powerful Noise, followed by a town hall discussion simulcast live from New York City into 450 participating theatres. A POWERFUL NOISE Live was presented by philanthropist Sheila C. Johnson with the international poverty-fighting organization CARE and National CineMedia’s (NCM) Fathom, in partnership with ONE and the UN Commission on the Status of Women. The event was among the largest ever staged in America to honor International Women’s Day. Our goal: expose how women and girls can turn the tide against global poverty.

Ms. Johnson, the film’s executive producer, set the stage from New York’s Kaye Playhouse at Hunter College, expressing her hope that, in the glow of big screens, the world would grow smaller. “It’s so easy to set the problem of poverty aside,” said Ms. Johnson, an entrepreneur and CARE global ambassador. “We can tell ourselves that the problem is too big or that one person cannot make a difference. But after watching ‘A Powerful Noise,’ these excuses don’t work. Because you see what one person can do.”

Moviegoers were then transported into the lives of a girls’ education crusader from Mali, an HIV-positive widow from Vietnam and a peacemaking survivor of the war in Bosnia. After the credits rolled, big screens from Savannah to Seattle came to life with an inspiring discussion – moderated by Today show anchor Ann Curry -- on how to unleash the potential in women all over the developing world. The panelists were former U.S. Secretary of State Madeleine K. Albright; author and CARE maternal health advocate Christy Turlington Burns; Pulitzer Prize winning journalist, author and New York Times columnist Nicholas Kristof; actress and activist Natalie Portman; and CARE president and CEO Dr. Helene Gayle.

Dr. Gayle told audiences around the country that while we can’t wipe out global poverty overnight, women and girls offer hope for long-term solutions. She urged those watching to join CARE and other humanitarian organizations working to empower women both economically and politically. “The countries that have the highest percentage of women in their legislatures,” she said, “have the greatest social advancement.”

Mr. Kristof said investing in women is critical during the economic crisis because they tend to pump what they have back into their families. “At desperate times,” he said, “it becomes particularly important to use your resources effectively.”

Ms. Portman marveled at the success of microloan projects that allow women to start small business around the world. And she lauded innovative aid programs that don’t give families fuel rations, for instance, unless they send their daughters to school. Dr. Gayle cited CARE’s use of a similar strategy in Guatemala, where mothers who send their daughters to school qualify for loans.

Dr. Albright stressed the important role the U.S. government plays, calling America the world’s “indispensible nation.” And Ms. Turlington Burns urged Americans to write lawmakers or knock on their legislator’s door during CARE’s national conference May 5-6 in Washington, D.C. Do it for the world’s poor, she said, who often face discrimination and oppression in their own countries. “They don’t have the access we do.”

Our hope is that the conversation ignited by A POWERFUL NOISE Live gains momentum within community associations and university clubs, faith groups and families.

That’s why Ms. Johnson ended the night with a challenge. Don’t let poverty just happen, she said. Engage in the movement to help women and girls strike at its roots. “Our leaders are only half the equation,” she said. “We need you!”

Join our movement by visiting www.apowerfulnoise.org or www.care.org.

Film Affects Social Issues?

It is an interesting question and one that I may have answered too idealistically in the past. From the very beginning, I felt Scott's idea was visionary and risky. Both have proven to be the case. Audiences are genuinely enthused, entertained, informed and inspired at our screenings. People bombard Scott, Sheila, and myself after the screening, take our card, and promise to be in touch with their ideas on helping to make a difference. This is where life sets in and very little action happens. I must admit, I have been this person in the past and it angers me. I would say we have gotten 10-15% of realistic action from viewers at this point. Some gains have been significant, but at the end of the day, they are wildly inconsistent.

So is the film "A Powerful Noise" making a difference? In the end, I think it will happen. We have several private screenings being planned by viewers to increase meaningful awareness politically and financially. In terms of distribution, there are champions for this film out there and we are reaching them one by one. But without a higher profile deal in place, we lack the ability to affect a serious number of people. Having a feature length film opens many doors for telling these stories that did not exist in the past, but it is also an additional barrier for entry onto mainstream broadcast channels. In my heart, this is the best film we could have made and it is the right length to absorb the complexity of character and their situation. And in my heart, I see it having a huge impact by the time its life cycle is over and carriage on a major network.

Grand Finale Bosnia

After two successful private screenings of "A Powerful Noise" in Los Angeles and Washington D.C., we finished our tour of the US in Chicago and Atlanta. These last two screenings were even more special because Nada, our main character in Bosnia, was in town for both showings. This was her first trip to the US and it was amazing to see her a year later. Her smile and strong will still remains when it comes to rebuilding her community in Eastern Bosnia and taking care of her family.

In Chicago, our screening took place at the great art house cinema, The Gene Siskel Center. The old, refurbished theater house was an elegant and premier setting to screen the film in the heart of downtown. After a wonderful introduction from actress Sharon Lawrence, the film played flawlessly on the big screen. There was a real buzz in the theater after the screening as a standing ovation greeted Nada as she walked to the front of the theater. The enthusiasm spilled over into a great Q&A and we really had time to engage on the women's empowerment movement as a solution to global poverty. Nada showcased the handcrafted work of her group, and in a small sign of solidarity, her table of goods were bought out by the audience.

The next morning we were all on a plane to our final screening in our hometown of Atlanta. We sold out the 400 seat theater at the Atlanta History Center, and the standing ovation after the film for Nada really was the cherry on top of the enthusiasm sundae. Nada told me afterwards that her knees were shaking all the way to the front of the stage and she had never been recognized before for her hard, selfless work. And this is what this film and movement is all about--recognizing the everyday heroism of women around the world. Nada's daily grind to ensure equality and ethnic unity is a struggle and this simple act of appreciation after the film is a shot of energy to her work and thousands of other women around the world.

It has been very rewarding to feel such warmth and consistent reaction to the film. Audiences are genuinely moved and ready to join this growing movement to empower women. We all have a chance to be an integral part of this movement and I hope everybody joins up. Support individual women's groups. Be a part of an international aid organization. Sign on to pass influential legislation. Build awareness in your communities. There is truth in the tag line to the film - THE IMPACT OF ONE VOICE. THE POWER OF MANY.

Thank you for everyone's support!

Tribeca Success

It has been a crazy 5 days since the premiere of "A Powerful Noise" and the reception we received at Tribeca was fabulously overwhelming. The premiere was sold out and the film was met with a standing ovation. It was spectacular and a dream come true. Most importantly, when I announced Madame Urbain from Mali was in attendance for the Q&A... well, the place erupted. That was definitely one of the proudest moments of my life as a filmmaker. To see the inspiration people latched onto because of Madame Urbain's power in the film was an amazing tribute to an amazing woman.

Another rewarding moment has been the consistent audience response. Scott and I had a plan going into production that we would differentiate our film by getting strong visuals, allow our characters to tell their stories in their own voice, and use music to link our women heroines together. Everyone seems to be responding to all of those elements in the film, and it is wonderful when a plan comes together. As documentary filmmakers, we cannot plan what happens, but we can give the production a creative vision and focus to keep the narrative cohesive. I am proud of that accomplishment and I share it with our wonderful crew.

Tribeca Film Festival (l-r) Scott Thigpen, Sheila Johnson, Dr. Helene Gayle, Ed Burns, Christy Turlington Burns, Tom Cappello

The final satisfaction came Sunday night as one of the last screenings of Tribeca, "A Powerful Noise" sold out Tribeca's second biggest theater at Village East. We figured most people would have packed it in by then or would go see the award winners, but I was happy to see such an enthusiastic crowd. Most people stayed for the Q&A, and it was the most lively discussion of the festival. People are really engaging with the film and that bodes well as we distribute this film wider. With such an enthusiastic response, I now like to affectionately think of "A Powerful Noise" as Tribeca's Closing Night Film. Thanks for everyone's support. More good news to follow in the coming weeks. Tribeca was a fantastic launching pad!

Tribeca Kicks Into Full Gear

Today was a day to finally get a chance to meet the films and filmmakers at the festival. I started the morning at 9 AM catching a screening of the Golden Bear-winning film, Elite Squad, from Brazil. It takes a controversial look at the tactics of the police against the poor of Brazil's favelas. Compelling in so many ways, the opening 5 minutes of the film grabs you and never lets go. Afterwards, I worked hard to get the word out about the approaching "A Powerful Noise" premiere to industry folks. We got some interest from some of our targeted festivals and a couple of cable channels, so we hope this leads to great things in creating buzz and awareness for women's empowerment.

Then it was off to the the Japanese Fusion restaurant, MEGU. The food and company were wonderful. I got the opportunity to meet Vincent Coen and his wonderful wife, Bartelyne. Vincent made a short film, Heartbeats, which was a coming of age look at a young girl leaving the nest. This certainly hits home for me as a new father, and I look forward to seeing his shorts program over the weekend. It was great to discuss everyone's wonderful reception at the fest and to hear how responsive the audiences have been to the material. It was great to get an international feel for the fest as Vincent and Bartelyne came all the way from Belgium. And if you go to MEGU, please order the asparagus. :)

At 4:30 PM, we rushed the documentary feature, "This Is Not A Robbery," about JL Roundtree, the 92 year old bank robber. Wonderful execution of a film built around taped archival audio and video of JL in prison. The graphics and animation were inspired, and the interviews of people who knew JL were hysterically insightful. Everyone should get a chance to be introduced to JL's second wife/dancer, Juanita Adams. What a wild, hard to believe film.

The evening ended at the Tribeca's Producers' Reception. I got a chance to see Kristy and Dawn who made the wonderful doc feature, "Going On 13." This is a multi-layered women's story following girls growing up in the San Francisco Bay area from age 9-13. Fascinating film with a wonderful blending of these girl going through puberty and moving on to adolescence. Cannot wait to see it on a TV screen near me soon. Additionally, I learned of a short doc film, "Life For A Child," by Academy Award winner, Ed Lachman, about diabetes in Nepal. That will be a must see. And the producer's of "Have You Ever Heard About Vukovar" said their film looks at the Bosnian War through the eyes of a Croatian refugees. Seems to be many connections with "A Powerful Noise" with some of the other films in the festival.

Two days left until the premiere, and I finally saw the venue today. It is amazing! 390 seats and beautifully ornate architecture and design. It is a wonderful renovated art house theater and I cannot think of a better place to premiere a directorial debut. It is getting exciting and it is good to hear people begin to talk about our film. People at the parties were targeting our screenings, and we now have some nice articles at http://www.blackenterprises.com/ and http://www.thewashingtonpost.com/. It is starting to become "A Powerful Noise" !

Director's Statement by Tom Cappello

In 2006, producer Scott Thigpen hired me to collaborate on a film focused on empowered women making a difference in underprivileged communities around the world. We began a journey to find three women who symbolized extraordinary strength, courage and determination. Women who were making a real difference in the fight against global poverty. Beyond that, we wanted to show what marginalized women and girls can accomplish, if given the chance in the face of great odds.

Initially, as a first-time feature film director, I was excited and awed by this task. There were endless stories of women who are improving their communities and their countries. Ultimately, we found three women who compel viewers to truly empathize with their activism. Each woman has different levels of strength and selflessness that drew me in to their world during filming and continued to astound me in the edit room.

Documenting the lives of these three remarkable women is one of the most rewarding experiences of my life. I observed firsthand the influence of infinite humanity. Each individual story is an exceptional, startling human journey told through their eyes and in their voice. In the end, the unique perspectives of these three women combine to create an unprecedented film about the power of the human spirit and the potential women have to change the world at large. They just need our encouragement and support, and I hope you will be moved to lend your voice and energy to the solidarity of women around the world.